A few months ago, I made a discovery. And this discovery profoundly changed my view on how I thought the world worked, and it even profoundly changed the way in which I operate in it. As it turns out, there’s a pattern. As it turns out, all the great inspiring leaders and organizations in the world, whether it’s Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way. And it’s the complete opposite to everyone else. As coined by Simon Sinek the world’s simplest idea and he calls it the golden circle.

    Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? As a result, the way we think, we act, the way we communicate is from the outside in, it’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.

    Let me give you an example. I use Apple because they’re easy to understand and everybody gets it. If Apple were like everyone else, a marketing message from them might sound like this: “We make great computers. They’re beautifully designed, simple to use and user friendly. Want to buy one?” “Meh.”That’s how most of us communicate. That’s how most marketing and sales are done, that’s how we communicate interpersonally. We say what we do, we say how we’re different or better and we expect some sort of a behavior, a purchase, a vote, something like that. Here’s our new law firm: We have the best lawyers with the biggest clients, we always perform for our clients. Here’s our new car: It gets great gas mileage, it has leather seats. Buy our car. But it’s uninspiring.

    Here’s how Apple actually communicates. “Everything we do, we believe in challenging the status quo.We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?” Totally different, right? You’re ready to buy a computer from me. I just reversed the order of the information. What it proves to us is that people don’t buy what you do; people buy why you do it.

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    Failure in business is not often derived from the lack of a modern interfaced application, but the failure to modernize the operations it’s built on.

    Late Night host Seth Meyers does not think the decision between Hillary Clinton and Donald Trump is very close.

    “That’s a problem for a lot of Americans: They just don’t love the two choices,” Meyers said. “Do you pick someone who’s under federal investigation for using a private email server?

    “Or do you pick someone who called Mexicans rapists, claimed the president was born in Kenya, proposed banning an entire religion from entering the US, mocked a disabled reporter, said John McCain wasn’t a war hero because he was captured, attacked the parents of a fallen soldier, bragged about committing sexual assault, was accused by 12 women of committing sexual assault, said some of those women weren’t attractive for him to sexually assault, said more countries should get nukes, said that he would force the military to commit war crimes, said a judge was biased because his parents were Mexicans, said women should be punished for having abortions, incited violence at his rallies, called global warming a hoax perpetrated by the Chinese, called for his opponent to be jailed, declared bankruptcy six times, bragged about not paying income taxes, stiffed his contractors and employees, lost a billion dollars in one year, scammed customers at his fake university, bought a six-foot-tall painting of himself with money from his fake foundation, has a trial for fraud coming up in November, insulted an opponent’s looks, insulted an opponent’s wife’s looks, and bragged about grabbing women by the pussy?

    “How do you choose?”

    Well then.

    There are of course some more arguments against Clinton and more arguments against Trump than Meyers let on. Clinton has a hawkish history with foreign policy and isn’t as liberal on domestic issues as many Democrats would like — as the Bernie Sanders faction has repeatedly pointed out throughout the campaign. And Trump has not only insulted even more people than Meyers listed, but he seems generally incompetent on major and minor policy issues.

    But in terms of scandals throughout the campaign season, Trump is clearly far beyond the traditional boundaries of US politics.

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    And here’s how it goes down:
    Me (to my son): “You will marry the girl I choose.”
    My son: “No!”
    Me: “She is Bill Gates’ daughter.”
    Son: “OK.”

    — I Call Bill Gates —

    Me to Bill Gates: “I want your daughter to marry my son.”
    Bill Gates: “No.”
    Me: “My son is the CEO of World Bank.”
    Bill Gates: “OK.”

    — I call the President of World Bank —

    Me to President of World Bank: “Make my son your CEO.”
    WB Pres: “No.”
    Me: “My son is Bill Gates’ son-in-law.”
    WB Pres: “OK.”

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    Duffy's Rant - Legacy

    I’m glad to say, that after a couple years of procrastination, and work always being in the way, I’ve finally revived “duffysrant.com” a blog started by my father,  to rant about life, the stupidity of society, and just an outlet to present his view on life to others.    A note at this blog, it’s funny how things progress,  this blog was just the start to my father’s outbound communication. Soon after the start of this blog, Dennis, got into podcasting and outlet to vent and tell stories across the air, a fascination he’s had since listening to the voice of Paul Harvey from WGN 720am radio in Chicago.   Podcasting, took a place to the side when he got his General License to practice Amertuer Radio, a skill / hobby he’d spend countless hours partaking in, and making hundreds of friends from across the world.  He went by the call sign of “W9FBM” a callsign started by his brother, and he had a passion to take over.  I’ll never forget my Father, being Santa,  broadcasting to other families of HAM Radio operators as Santa Clause.  One of those things, to this day I won’t forget.


    Below is a note from the past, the original About me section about my Father.

    I’m a fifty-something techie who got intrigued with the whole podcasting thing and dove in, nearly head first! : )

    I’ve been in technology since the SWTPC 6800 came out and a friend of mine and I put one together. The SWTPC begat the Ferguson board, one of, if not the first, all on one board computer with a whopping 64K of memory. We were taken by the fact that this one board, the size of a sheet of paper, had the same amount of memory that the 360 mainframe at school had.

    The rest is history and I spent since 1988 working on the AS/400 (now iSeries) computers from IBM. During all this time, I’ve been exposed to other OS types and have worked on PCs, Macs and, currently, learning more and more about the elusive Unix!

    I hope that you enjoy the podcasts. Let me know if you are listening!

    I hope I’m able to continue this in a fashion that would make him proud!

    Happy reading everyone!

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